Dedicated to African Creativity

New Platform AFRƎEculture Launches in Marrakech

AFRƎEculture is a new cultural platform founded by Meryanne Loum-Martin and Mashariki Williamson. The inaugural edition lifts off this February in Marrakech with film screenings and literature readings, explorations in music and fashion, panel discussions, and entrepreneurial mentorship.

AFRƎEculture founders Meryanne Loum-Martin (left) and Mashariki Williamson. Photo: Ebony Siovhan.

AFRƎEculture founders Meryanne Loum-Martin (left) and Mashariki Williamson. Photo: Ebony Siovhan.

AFRƎEculture is a new cultural platform launching this February in Marrakech celebrating and supporting the talent, diversity and global influence of Africa and the African diaspora with a 3-day schedule of exclusive invite-only events and salon-style programming. 

The multi-platform salon series will take place at the prestigious Jnane Tamsna, a boutique hotel in the Palmeraie District in Marrakech, Feb 19-23. It will coincide with the Marrakech edition of the international 1-54 Contemporary African Art Fair.

AFRƎEculture is co-founded by female entrepreneurs Mashariki Williamson and Meryanne Loum-Martin. Loum-Martin, of Senegalese and West-Indian descent, is a former lawyer from Paris. She has been a resident of Marrakech for 30-years and a pioneering entrepreneur in the region. She is a board member of the Marrakech Biennale and owner of Jnane Tamsna hotel; Williamson, a Jamaican New Yorker, is an established brand strategist and writer of 20 years.

AFRƎEculture is a 501c3 non-profit organization parented by the King Baudouin Foundation’s American Friends Fund

Morning literature panels will feature award-winning English and French-speaking authors from the African Diaspora including José Eduardo Agualusa (Angola), Abubakar Ibrahim (Nigeria), Max Lobe(Cameroon), Yvonne Owuor (Kenya), Veronique Tadjo (Cote d’Ivoire) and novelist Chika Unigwe (Nigeria).

The afternoon film program will include screenings and cinema panels featuring notable directors, writers, producers, actors, film critics, and journalists. Screenings will include:

“Queen & Slim” (2019), a stylish and provocative romantic drama written by Emmy-award winning writer Lena Waithe and feature directorial debut by Grammy award-winning director Melina Matsoukas about two African-Americans who go on the run after killing a police officer in self-defense during a traffic stop gone wrong. The film has been named one of the top 10 best films of 2019 by the African American Film Critics Association and stars Daniel Kaluuya, Jodie Turner-Smith, Bokeem Woodbine, Chloë Sevigny, Flea, Sturgill Simpson and Indya Moore. Matsoukas will be in attendance.

“System K” (2019), a critically acclaimed documentary by César-Award-winning director Renaud Barret about the eclectic and bubbling street art scene emerging amid social and political chaos in the urban jungle of Kinshasa, the capital of the Democratic Republic of Congo.

Moderating the literature and film panels will be True Africa FounderClaude Grunitzky, Nigerian American writer Enuma Okoro, African American Film Critics Association President Gil Robertson,  Nigerian-Ghanaian novelist Taiye Selasi, former CNN journalists Isha Sesayand Zain Verjee, and French journalist and author Violaine Binet.

Adama Ndiaye, Founder of Fashion Africa TV, will introduce young fashion designers within the diaspora through curated ensembles worn by the hosts and staff.

In mutual spirit, AFRƎEculture will also host a special collaboration with Black Shade Projects, an art and exhibition platform founded by Myriem Baadi championing photography and photo-based work documenting visual culture across Africa and the diaspora. Curated by Lisa Anderson, the show will explore the female body feminine subject and the female gaze, within contemporary African art and photography through the work of Malian portrait masters Adama Kouyaté (b. 1928) and Abdourahmane Sakaly (1926-1988), alongside the British-Ghanaian contemporary BBFA artist Adelaide Damoah (b. 1976). Also on show is a series of works started in the 80s by artist Youssouf Sogodogo (b.1955) titled Hairstyles of Mali which explores the culture and storytelling of female hair braiding.

AFRƎEculture is also dedicated to mentorship and entrepreneurial empowerment in the creative industries. They have in partnered with Cannes Can: Diversity Collective (CC:DC). Established in 2017, CC:DC is a non-profit organization that empowers young people of color and underrepresented communities to attend the Cannes Lions International Festival of Creativity in Cannes, France.

Each evening will end with a hosted dinner and cocktail party off-site at a partner venue. The AFRƎEculture series will end with a closing gala on Saturday evening, Feb 22nd at Jnane Tamsna.

The advisory council includes Nana Oforiatta Ayim (Writer and founder of the ANO Institute of Arts & Knowledge), Violaine Binet(Writer and former Editor-in-Chief of Literature, French Vogue), Isolde Brielmaier, Ph.D. (International curator and cultural strategist), Benjamin Bronfman Jr. (Musician; Co-Founder, Direct Air Capture (DAC), Debra Martin Chase (Film Producer, Harriet), Afua Dabanka(Founder MO SAÏQUE), Miatta David Johnson and Massah David(Founders, MVD Inc.), Enuma Okoro (Author), Patrice Farameh(Creative Director & Manager, The Curated Collection – Jakob Jakob Studios), Claude Grunitzky (Founder, True Africa), Meryanne Loum-Martin (Owner, Jnane Tamsna; Co-founder AFRƎEculture), Thaïs Martin (Digital Content Manager, AFRƎEculture), Adama (Paris) Ndiaye (Founder/Host, Fashion Africa TV), Suneeta Olympio-Locoh (F-Project Agency / Rouse Women), Manthe Ribane, KayKay Ribane, Tebogo Ribane (Award-winning multidisciplinary artists; Dear Ribane), Taiye Selasi (Novelist), Isha Sesay (former CNN anchor and founder of W.E. Can Lead), Mashariki Williamson (Co-founder, AFRƎEculture), and Charlotte Wolseley-Brinton (Director, Event Fusion).



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