Trouw - De Verdieping, Amsterdam, Netherlands
03 Jul 2014 - 03 Aug 2014


The Stedelijk Museum and De Verdieping proudly present the exhibition series Trouw Invites…, three exhibitions in the basement of TrouwAmsterdam, developed in collaboration with three international art institutes: Palais de Tokyo (Paris), Beirut (Cairo), and the New Museum (New York).

The first exhibition is by art institution Palais de Tokyo (Paris), with an installation of artist Fouad Bouchoucha. Curator Rebecca Lamarche-Vadel has invited the artist Fouad Bouchoucha to represent the themes of transiency and temporality in De Hal. The monumental space will serve as the stage for this unique collaboration in an environment where visual art and club culture confront each other head-on.

Fouad Bouchoucha (1981, Marseille, France) will create a new piece called Landscape (2014): an installation that invites the public to penetrate an unusual and mysterious environment. The viewer is facing a constant and dense landscape of fog that forbids any visibility. Fouad Bouchoucha, inspired by the unachieved novel Le Mont Analogue (1944) by René Daumel, is thus using the imagination of each individual stepping in the installation. Landscape is a work that operates as a time catalyst and it uses to memory of its viewers; a landscape of images from the past, invisible to the naked eye, but tangible for the viewer.


Trouw Invites… Palais de Tokyo will open her doors at 20.30 on July 3rd. 

To kickstart the exhibition, there will be a grand opening on Thursday July 3rd, hosted by Hendrik Folkerts (Curator, Stedelijk Museum). There will also be a lecture by Jean de Loisy, Director of Palais de Tokyo, and an interview with artist Fouad Bouchoucha by curator Rebecca Lamarch-Vadel. Additionally, Palais de Tokyo will organize one of their infamous nightly parties at Trouw.


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The series Trouw Invites… follows the successful program Stedelijk at Trouw, a series of exhibitions and performances organized in cooperation between the Stedelijk Museum and TrouwAmsterdam that explored the area where art, dance, and club culture come together. This time, three other institutes take their turns filling the basement of TrouwAmsterdam with art. Each of the three institutes will invite an artist to explore the themes that mark the transient state of TrouwAmsterdam’s monumental architecture. The artists will develop new work specifically created for this series of exhibitions, building up a total experience that brings to life the themes and specific context of the building in an entirely personal way.

Trouw Invites… will take place from July 3 to December 7, and each exhibition can be viewed for one month.  

Trouw Invites… Palais de Tokyo: Fouad Bouchoucha (b. 1981, Marseille, France) /
July 3–August 3

Trouw Invites… Beirut: Rayyane Tabet (b. 1983, Ashqout, Lebanon) /
September 4–October 5

Trouw Invites… New Museum: AUNTS (New York) /
November 6–December 7

Each exhibition will commence with a festive opening program, consisting of lectures, interviews, performances, music and interviews with the artists.

The curators of Trouw Invites… are:
Hendrik Folkerts (Curator, Stedelijk Museum, Amsterdam) and Kim Tuin (De Verdieping, Amsterdam)

Co-curator Trouw Invites… Palais de Tokyo: Rebecca Lamarche (Curator, Palais de Tokyo, Paris)

Co-curators Trouw Invites… Beirut: Antonia Alampi, Jens Maier-Rothe, and Sarah Rifky (Curators, Beirut, Cairo)

Co-curators Trouw Invites… New Museum: Johanna Burton (Keith Haring Director and Curator of Education and Public Engagement, New Museum, New York) and Travis Chamberlain (Associate Curator of Performance, New Museum, New York)




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