According to Business Day Live and City Press, alongside the South African Pavillion at the 2015 Venice Biennale an independent Joburg Pavilion will focus on performance and film.

This new Joburg Pavilion is according to the organizers, “in no way a response” to the controversy-riddled SA Pavilion, which is funded by the department of arts and culture to exhibit at what is arguably the world’s most important art fair.

Roelof van Wyk (133 Arts curator) and Lucy MacGarry (curator FNB Joburg Art Fair) have been instrumental in bringing the project together.

Roelof van Wyk said the idea was to “show the arts establishment what we Africans are made of”.

The Joburg Pavilion involves 12 performance artists and works by 15 film and video artists, “all exploring what Johannesburg means to them”, Van Wyk said.

Athi-Patra Ruga, Anthea Moys, Bogosi Sekhukhuni, Kudzanai Chiurai and Thenjiwe Niki Nkosi are among those taking part.

Members of the Joburg Pavilion are concerned that the government-sponsored and run exhibition doesn’t showcase the scope of South Africa’s emerging artistic talent.

“Performance art and screen-based art, such as film, video and digital arts, are possibly the least commercial art forms, or most difficult to commoditise, in the South [African] art world, which is dominated by the commerce of wall- and floor-based art,” said Van Wyk.

But he said it was in exhibiting these less commercially successful varieties that a new side of South Africa’s exciting art scene would be given a chance to show their work, ” we are looking forward to making a strong and surprising South African impact in Venice during the Biennale with the artists participating in the Johannesburg Pavilion performing in the streets of Venice, while  the artists in the SA Pavilion fly the national flag.”

“We’ll perform in the streets so we don’t have to hire a venue. So, like in Joburg, we will have to hustle,” says Mr van Wyk. He hopes that the two weeks the Joburg Pavilion has chosen — May 6 to May 14 — in the “heart of the art world” will expose these artists to directors, galleries, curators and other artists.

Each artist was chosen because they are young, have potential and have a body of work that can be shown. Only two of the artists — there are 12 performance artists attending and 15 film works — are represented by galleries. All — this was essential — have a connection to Johannesburg.

“Their work is a reflection of the complexities of Johannesburg. It’s a pluralistic society, beyond just race.”

This article originally appeared on Biennial Foundation, a platform for generating and exchanging practices and ideas on biennial making.